A public affairs and government relations firm focused on the healthcare and technology sectors in Canada

About
Context Aware Strategies

Context Aware Strategies helps organizations navigate government and complex health systems within an evolving technology landscape. We pair policy expertise with partnership building and market access support, delivering tailored roadmaps, execution, and advice that advance priorities, reduce risk, and build durable impact.

Led by our president, Abid Malik, our services in Canada span the breadth of the public affairs domains including government relations at the federal, municipal and provincial levels. We provide advocacy and strategic support to help you achieve your goals.

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Meet Abid Malik

President, Context Aware Strategies

Abid Malik is a public affairs and government relations leader with more than two decades at the intersection of health, technology, and policy. He has advised Ministers, senior public servants, CEOs, and association leaders on complex files—from primary care and wait-time reduction to digital health, privacy, and data governance—helping translate strategy into measurable outcomes.

From 2020 to 2025, Abid led government relations and advocacy at the Ontario Medical Association, strengthening relationships across Queen’s Park and guiding multi-year platforms such as Prescription for Ontario. Earlier, he served as a Senior Associate at Sussex Strategy Group and Santis Health, supporting clients on legislative strategy, budget submissions, stakeholder coalitions, and market access. Before consulting, Abid held director roles at eHealth Ontario, where he worked with hundreds of health-tech vendors and system partners on interoperability, cybersecurity, and digital transformation.

Abid began his policy career in Ontario’s Ministry of Health and Long-Term Care, ultimately serving as Director of Policy in the Minister’s Office, contributing to reforms in the drug system, health technology, and workforce planning. He holds a BA in Economics from the University of Toronto and an LL.M. in Privacy & Cybersecurity Law from Osgoode Hall Law School, and he works comfortably in both English and French.

Known for clear thinking, pragmatic execution, and coalition building, Abid helps organizations navigate government processes and the complexities of Canada’s health sector—aligning stakeholders, mitigating risk, and advancing priorities with discipline and integrity.

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info@contextawarestrategies.com

416-566-2243